Why I set out to create this store.

Like many of us, we go through the early part of adulthood being forced into work. Not necessarily because we need to pay rent... many of you will still be at home with your parents at this stage... but because we want to express ourselves with purchases and experiences that cost money. It's a long time before we stop to finding ourselves, if we ever do that is! From my experience, we tend to overlook our 20s and even our 30s as exploratory years, choosing to focus more on teen life... By 30 years of age we should, in the eyes of society, be fully focused and have a formed view of our working life. But simply put, this is not true...not for everyone at least.

By the time I was 30, it was like I was still a teenager looking for something, but didn't know what. Coincidentally, it was the best year of my life, sexually speaking, having a few different partners eager to experiment. I cannot honestly say that my experimentation has lead to the deepest routes of fetishism but it did teach me that, not only is sexual experimentation something not spoken of to any great lengths, but can also lead to heightened degrees of pleasure that many of us will never experience. Don't get me wrong, I do not expect people to openly share their deepest desires in their work place, but we should be looking to open the boundaries of social acceptability. The truth is, we all love different things in life and, whilst it's okay to not love pizza (it's not okay!) and instead love Indian food, we've somehow applied a different set of rules to our sexual sides. Even the term "dirty" is suggesting a negative connotation to it. We are lucky here in the UK and in Europe, where sexuality has evolved considerably, in the US, it's still a huge stumbling block for many. 

So, as I began to open up sexually and, at the same time began to search for a vocation more attributed to my pleasures, I came up with this. Indeed, whilst creating the store, it has never been so apparent that social stigmas are still awash in this area. Facebook and Instagram, two of the biggest social media platforms, outright refuse to acknowledge it even exists. Upon trying to get my brand recognised via the platforms, I sent out a single post looking for bloggers on sexual health. There was no imagery and it was very first post; the wording could not have been any less friendly, sexual health is important! But I was immediately refused advertising space for this, seemingly unoffensive post. The term "sexual" being the main point of contention. Simultaneously, Instagram's "no nipple" policy has been widely criticised but is still as prevalent as ever. So here we are... opening the conversation one step at a time... do as you wish, don't be silly, do it safe, but do do it... life is, unfortunately, too short not to find out about our greatest pleasures.

I hope you find my store a good one. I welcome any feeback, I truly do, so please don't be shy. 

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